🔗UTM Link Builder

Build UTM-tagged URLs for tracking marketing campaigns.

Quick Presets

Website URL *

Campaign Source *

utm_source (required)

Campaign Medium

utm_medium

Campaign Name

utm_campaign

Campaign Term (optional)

utm_term

Campaign Content (optional)

utm_content

Enter a website URL and at least a campaign source to generate a UTM-tagged URL.

About UTM Link Builder

UTM Link Builder constructs properly formatted UTM-tagged URLs for tracking marketing campaign performance in Google Analytics and other analytics platforms. Add utm_source, utm_medium, utm_campaign, utm_term, and utm_content parameters to any URL and generate a clean, shareable tracking link.

How to Use UTM Link Builder

1
Enter the destination URL
Paste the page URL you want to add tracking parameters to.
2
Fill in the UTM parameters
Enter values for utm_source (traffic source), utm_medium (marketing channel), and utm_campaign (campaign name). Optionally add utm_term and utm_content for more granular tracking.
3
Copy the tagged URL
Click 'Generate URL' and copy the complete UTM-tagged URL to use in your email, social post, ad, or other marketing channel.

Common Use Cases

Tracking which email campaigns drive the most website traffic and conversions
Comparing performance of paid social ads versus organic social posts
Measuring click-through rates from different newsletter content sections
Attributing sales to specific influencer partnerships or affiliate links

Frequently Asked Questions

What are UTM parameters?

UTM parameters are tags added to the end of a URL that tell analytics tools where your traffic originated. The five standard parameters are utm_source (e.g., newsletter), utm_medium (e.g., email), utm_campaign (e.g., spring_sale), utm_term, and utm_content.

Are UTM parameters required for Google Analytics tracking?

UTM parameters are not required for basic traffic tracking, but they provide precise attribution for paid and owned channels. Without UTMs, campaign traffic may be grouped under 'direct' or miscategorized.

Do UTM parameters affect SEO?

UTM parameters do not affect organic search rankings. Google recommends using canonical tags or parameter settings in Search Console if UTM links are being indexed unintentionally.